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🚀Sprout Your Way to Viral Marketing Stardom in 2023🌟

What is Viral Marketing? & Does it Work  [+Examples] image Hey there, hustlers! 💼 Ever dreamt about your brand being the next big thing on social media, reaching millions? Of course, you have! Heck, who doesn’t want to be the talk of the town, right? 😜 Well, guess what? That’s not as wild as it sounds! Let’s talk about how you can use viral marketing to hit social media superstardom! 🌐💥

🚀Taking a Deep Dive into Viral Marketing🔎

Ever looked at a video on your social media feed that’s breaking the internet and wondered “How can I make my content go this viral?” 🤔 You’re not alone, my friend. In the age of social media dominance, viral marketing stands as a glimmering ticket to instant fame! 🎫 But hey, let’s not jump on the bandwagon just yet, we need to learn the ropes first. 😎


❓What is Viral Marketing Today?❗️

Viral marketing refers to a form of promotion that amplifies a brand message by leveraging the organic engagement of the audience 👥. You know you’ve struck gold when your content isn’t just being shared within the confines of your target demographic but spreads like wildfire across the public – showing up in everybody’s feed! 📲 It’s like hitting the jackpot in the lottery of social media trends! 🎰

Think of the latest TikTok trend or a universally relatable meme, that’s how modern viral marketing operates! 💃🕺 Like, who can forget Baby Yoda’s supernova popularity or the Milky Way candy meme? 🍫 They took over our feeds faster than we could spell ‘m-e-m-e’!


🥇Pros and Cons of Viral Marketing🥈

Now, just like in real life, having your 15-minutes of fame on the internet comes with its own set of upsides and downfalls. Let’s chart it down, shall we?


👍The Pros🏆

  1. Skyrocketing Brand Awareness: When your engagements leap from a humble average to a jaw-dropping 10,000,000, you know you have successfully turned the spotlight on your brand. 🚀
  2. Audience Growth: More eyeballs invariably lead to a surge in followers. For instance, Shedd Aquarium’s Penguin Field Trips campaign caused quite a splash, scoring them thousands of new followers virtually overnight! 🐧
  3. Increased Sales: A sprawling fan base and enhanced brand awareness naturally open floodgates to potential sales. 📈
  4. Becoming a Trendsetter: When your brand name surfaces in trendsetting platforms like Adweek and gets referred to in articles like these, you know you’ve officially arrived! 🌟

👎The Cons📉

  • Unexpected Response: While you’re aiming for a buzz with viral campaigns, sometimes the outcome might not be as pleasing as you’d hoped for. 😅
  • Losing Control on Content: The moment your content starts getting shared, it’s out of your hands. It can be re-posted, commented on, and twisted in ways you can’t control. 🌀
  • Not All Followers Buy: Greater visibility doesn’t necessarily translate into guaranteed sales. Bummer, I know! 🤷‍♀️
  • Flood of Messages: When a content piece goes viral, brace yourself for an avalanche of incoming messages. Handling them efficiently, without succumbing to social media burnout is a challenge. 💆‍♂️

🌟Successful Viral Marketing Examples🔥

We’re all aware of how McDonald’s “can I get uhhhhhh” campaign stormed the internet during The Big Game in 2022. That’s textbook execution of how to make relatable content viral. 👏

In 2022, Iceland Tourism raised the bar of absurdism by training horses to “respond” to visitors’ emails. Who even thinks like this? They do. And that’s why they stand out! 🐴

Liquid Death water brand climbed to stardom with its viral commercial in 2017 and has been nailing viral content ever since. Their 2021 campaign boasted a skateboard blended with Tony Hawk’s blood. Excuse me while I pick my jaw up off the floor! 😮

Yet another heavyweight in the hall of fame is IHOP’s 2018 “IHOB” campaign, when they temporarily rechristened themselves the “International House of Burgers”. A risky move that paid off! 🍔

But remember, not all viral campaigns are fun and games! Campaigns like “Like a Girl” by Always, the ALS Ice Bucket Challenge, and Gillette’s “#MeToo” have managed to scale the popularity charts while spearheading meaningful conversations. 👏🙌

Ready for your own viral moment now? Let’s get trending! 🚀


Viral campaigns, bro? They’re more than just a trend! 🚀

Dude, it’s like “Be a Man” ads nailing the serious stuff and brands getting real. These bad boys are popping all over your social feed. Check this out: Viral marketing campaigns have some wicked secrets ⚠️ While the content may change from business to business, most campaigns have three killer features. Stick to these when trying to create some buzz-worthy content. 🎉


They’re genuine like your best buddies! 👍

Heads up, man! You can’t force content to go viral. It’s all about organic spreading. Remember, your audience decides what’s worth a retweet or share. Speak out at the right time and the right place, add a sprinkle of fun into the debate whether pineapple goes on pizza 🍍 🍕 Check out what’s trending and align your content for sharing. Finding social trends can be tricky but dude, it’s all worth it!


Speed it up, time waits for no one! ⏰

Trends don’t stick around forever. Even though viral marketing campaigns can impress, attention spans are short, bro! Once a trend makes it big, everyone’s looking for the next thing. Even if something’s hot now, be careful about exhausting it. You don’t want to be the last one doing the “Harlem Shake” or tripping over “Gangnam Style”!


Go bold or go home, mate! 🎯

Risk is a part of the game when planning viral marketing strategies. Viral content’s gotta captivate everyone, and that doesn’t just happen, man! Think Liquid Death’s unexpected collab with Tony Hawk. Scrolled past that? Highly unlikely. A warning, though: not all viral marketing stunt wins are for the right reasons 👀 Remember Kendall Jenner’s 2017 controversial Pepsi ad?


Your vibes for viral marketing 🚦

Dude, brands need to keep up with what’s hot and react accordingly. Don’t forget, there’s no one-size-fits-all guide to creating viral content.

  • Know why you wanna go viral. 🤔 Want to boost brand awareness or get more digital chatter?
  • Be the master of social media reporting. 👑
  • Optimize your content for sharing. Think: image-based content for Facebook, Twitter, Instagram and viral videos for YouTube, TikTok and Instagram. Make it super easy for your audience to share your work! 📲
  • Hashtags. Get more social shares with a catchy hashtag! 🎣
  • Trendjacking. Tap into hot trends and scale your brand’s awareness without going viral yourself!
  • Don’t be a robot, man. Make your content human! Authenticity wins big with younger folks like Gen Z and Millennials. They’re often the ones deciding what gets viral. 😎

Don’t worry if going viral sounds hard. There’s a lot to learn from the principles of viral marketing. With tools like Sprout’s analytics and social listening tools, dude, you can stay in the loop with your audience’s demands and the trends to watch. Now go ahead, register for a free 30-day trial and see how it changes your game. Let’s get viral! 🚀


Boom! 💥 This is it, Guys! So, is viral marketing for you? Hmmm, I’d say only one way to find out! Remember, it’s not just about exploding overnight. 🌃💫 It’s about finding what resonates with your crowd, humanizing your content, and most importantly, being original. ✨ Need more hands on deck? Why not take Sprout’s free 30-day trial for a spin? Get ready to rock the social media world, guys! See y’all at the top! 🚀🌟

Viral marketing leverages the power of social media audiences to organically propagate and amplify a product or service’s message. On social platforms, content is deemed viral if it gains widespread, rapid popularity among the public and transmits like a contagion beyond just its targeted audience. Essentially, it means making your message a ubiquitous presence across various social media feeds.

Trends like social media memes or popular TikTok cues illustrate how viral marketing operates in the digital age. For instance, random internet phenomena like the Baby Yoda craze or the It’s Corn fad exemplify how memes garner massive shares as they resonate with people’s collective consciousness. Similarly, the principle applies to viral marketing campaigns when followers disseminate a brand’s buzz-worthy content.

Pros: Viral content significantly boosts brand recognition, audience growth, and potential sales, positioning your brand as an industry frontrunner. Cons: However, the reaction to your viral content may be unpredictable. Also, you might lose control over your content’s replica and message once it goes viral, and new followers may not translate into customers. Managing the influx of messages can be overwhelming and increase social media burnout.

Examples include McDonald’s can I get uhhhhhh campaign during The Big Game in 2022 or the comical advertising campaign by Iceland tourism in 2022, where they trained horses to answer visitors’ emails. Another instance is how “Liquid Death” water brand significantly boosted its brand recognition by launching a commercial-like viral campaign even before they had a product.

Viral marketing campaigns are organic, timely, and bold in design. They cannot be fabricated or forced – your audience determines what is worth sharing. They often align with current trends or conversations, but know when to move on to the next big thing. Lastly, they aim to catch the public eye, which typically doesn’t occur by playing safe but by being audacious and unconventional.

Brands should strategize their viral content by aligning it with their overall objectives, mastering social media reporting to understand what resonates with followers, ensuring their content is shareable, using hashtags for more visibility and easy sharing, trendjacking popular memes or cultural references, and humanizing their content to make it relatable and personable.

Brands should introspect on why they aim to go viral – whether it’s to increase mentions, boost brand awareness, or captivate potential customers. Aligning viral content with larger goals will help create meaningful and purposeful content that resonates with the target audience, rather than just putting together a piece and hoping for it to circulate virally.

Social media reporting is fundamental to understand what content your audience values. Insights from social media metrics like audience engagement, keyword performance, page impressions, clicks, reach, and demographic data can offer valuable knowledge about what has the potential to go viral, guiding future campaigns based on past successes.

Content primed for sharing enhances the possibility of your campaign going viral. It’s crucial to consider various avenues to disseminate your message as broadly as possible, including blogs, newsletters, or network events. Brands should also ascertain the most effective platform for their promotion or content, for instance, image-based content works well on Facebook, Twitter, or Instagram, while videos attract engagement on YouTube, TikTok, and Instagram.

Trendjacking involves hitching your brand to a viral meme or a trending pop-cultural reference. It’s an uncomplicated way to gain brand recognition without necessarily going viral yourself. Leveraging such trends raises your brand’s visibility amidst viral buzz. Social listening tools facilitate real-time understanding of these trends and their relevance to your audience.

Humanized content is typically organic, friendly, and relatable, making it more likely to be shared. The younger audiences of Gen Z and Millennials, who often dictate what gets viral, especially appreciate authenticity. Brands see greater shares when their content appears genuine, so removing any corporate feel from your content would be advantageous.

Truthfully, it’s challenging for content to go viral in the traditional sense. However, the principles of viral marketing and the strategic steps to create shareable content are essentially the keys to widespread reach. Leveraging analytics and social listening tools can help keep a continuous check on audience preferences and noteworthy trends.

The attempt to create viral content should be synchronized with a brand’s comprehensive goals. This approach guides the creation of relevant and meaningful content rather than just hoping for it to stick. A well-thought-out plan with viral campaigns can ensure that the content resonates with the target audience and garners maximum engagement.

Brands can achieve this by promoting the viral campaign across various touchpoints, such as main brand accounts, blogs, newsletters, or network events. They should also brainstorm on the ideal social media channels for their content – images for Facebook, Twitter, or Instagram, and videos for YouTube, TikTok, or Instagram. Comprehensively, they should make the sharing process as seamless as possible.

Hashtags increase social shares by making campaigns more noticeable and memorable. Additionally, creating a specific hashtag for a campaign can help brands track its success in terms of mentions and shares. Further, with hashtag analytics, you can discover other relevant hashtags used by your audience and measure your hashtags’ performance.

Viral marketing involves a degree of risk. Capturing the public’s attention requires brands to be daring and brave, often venturing into unconventional territory. Viral marketing campaigns are not always deemed controversial, but many successful ones are unexpected or unusual. Consequently, there’s a probability of such campaigns going viral for the wrong reasons, like Kendall Jenner’s 2017 Pepsi ad.

Authenticity is a crucial factor in viral marketing, especially for reaching younger demographics like Gen Z and Millennials. Viral content needs to be organic, personable, and relatable. Removing the corporate tone from content and ensuring it portrays genuine emotions or thoughts can dramatically enhance shareability.

Viral marketing campaigns often align with current trends or hot topics. However, as trends come and go, brands should avoid trying to exhaust a popular trend or repeat a viral campaign. Just because something is currently trending, doesn’t mean it will continue to generate interest and engagement in the long run.

When content goes viral, brands often deal with a massive surge in messages, which can be overwhelming to manage and add to social media fatigue. Brands should have a strategy in place to monitor incoming messages effectively, using tools like Sprout to manage incoming messages across all channels in a single, centralized hub, thereby preventing any additional social media burnout.