🔥Be a TikTok Trendsetter: Amplify Your Marketing with the Power of Sound🔥
🎵 Discover the Power of Sound on TikTok 🎵
🤔Ever wondered about the secret sauce that keeps TikTok cooking up the hottest trends? Well, that secret ingredient is the🔈 TikTok sounds!☝️ These are not just your typical tunes. TikTokers don’t just listen, they remix, revamp, and reinvent sounds to spark off new trends and cultural shifts.🔄 From catchy songs to iconic TV lines to original audio clips, TikTok’s sounds are the real MVPs, driving all the fun challenges and dances.💃🕺
But what’s even more striking about this is how TikTok has truly transformed the music industry.🙌 Music, the universal language of the soul, now has a new stage, and it’s on TikTok! Now, here’s some juicy info for all you marketers out there: you don’t need the latest Billboard 100 hit to make your brands sing. You just need the right TikTok sound and voila! You’re in business.👌 Big brands are already riding this wave, and it’s about time you did too.🏄♂️
TikTok Sound-On Campaigns: Better for Brand Awareness!📣
A recent report by Kantar highlighted a very interesting fact that should catch every marketer’s attention. Simply put, TikTok’s sound-on campaigns are doing a fantastic job at boosting brand awareness compared to competitor’s ads, even those with sound.✔️ And guess which platform is the only one where ads with audio consistently lead to increased purchase intent and brand favorability? Yep, you guessed it – TikTok!👏
Still not convinced? Well, Sprout Social listening data from January 1st to July 29th, 2022, reveals that a whopping 3.46 million messages on Twitter mentioned TikTok sounds.🎉 If you’re not using this in your marketing campaigns, you’re definitely missing out on loads of opportunities to connect better with consumers.🔗
If you’re wondering how to break into this exciting sound-driven TikTok marketing without tripping over the ropes, don’t worry, we’ve got your back.✊ We’re going to simplify this by exploring current trending TikTok sounds and showing you how to strategically use them to boost engagement and awareness for your brand. Let’s dive in!🌊
🔍 Finding Trending Sounds on TikTok
Keeping up with the latest TikTok sounds can feel like catching a runaway train, but don’t fret. Here are some tips to help you discover the trending sounds on TikTok:
- Use TikTok Creative Center: This is your go-to place for all TikTok trend info. You can track popular sounds over different time frames and regions. Cleverly use this to your advantage.💡
- Study hashtags and follow creators: Want to quickly pick up a trend? Then follow related hashtags, and watch creators who create content about social media marketing and trend spotting. They’re great trend forecasters.🌐
- Consult third-party databases: Several websites give information on trending sounds. Though they are not affiliated with TikTok, they can provide a good starting point. But remember, always verify the information before you use it.🔎
Now that you’ve unlocked the secret to finding popular sounds on TikTok, let’s look at some of them that have recently stolen the spotlight. Prepare for some auditory goodness!🎧
🎶 Trending TikTok Sounds in the Spotlight 🎶
The dynamism of TikTok keeps the sound trends rolling. Let’s focus on a few recent ones to get a glimpse:
- He’s mine/he’s a 10, but: This trend involves users stating “he’s (or she’s) a 10”, followed by stating a flaw about the person. The trend is often accompanied by MoKenStef’s 1995 single, “He’s Mine.” 🎼
- Stranger Things: This famous Netflix show has inspired several TikTok sounds. From using the 1985 song, “Running Up That Hill” by Kate Bush to dialogues from the show like the “you’re just like papa” sound, Stranger Things definitely sparks viral sounds. 🎬
- The past three summers: This trend involves showing a montage of the user over the past three summers, in sync with an instrumental sound. Nostalgic! 🏖️
- Long Way 2 Go Remix: A dance challenge created by a user featuring a remix of Cassie’s 2006 hit “Long Way 2 Go.” This trend is Gen Z’s trip down memory lane to the early 2000s. 🕰️
These sounds keep evolving with time. So, it’s time to get on board this TikTok sound train and start creating your own sound-inspired campaigns!🚀
🎶 Tiktok Brand Guidelines for Music & Sounds 🎵
Avoid copyright infringement while using the sounds on TikTok. Keep in mind, that brands need to follow different set of guidelines compared to individuals.
TikTok sounds usually consist of hit music which might be copyrighted. There are several options you can use to keep your vibes up without hitting any legal roadblocks. These options are: licensing music, using royalty-free music, creating custom sounds and asking for permission to use user-generated content. 🎤
💥 Let’s Take a Closer Look at Each Tactic 💥
By contacting the copyright holder, you can earn the rights for commercial use. This usually involves working with record labels or artists which can typically be a lengthy process. 🎼 Thanks to TikTok’s Sound Partners – an expansion of its Marketing Partner Program – brands can easily license music from music production companies and agencies. Why wait when you can get started now? If you’re a brand, check them out. 🎸
Using Royalty-free Music:
Have you ever explored TikTok’s Commercial Music Library? 🤔 Well, if not then now is the perfect time! It provides you access to thousands of royalty-free tracks which you can filter by genre, theme, duration and more. 🎵This allows you to participate in the trending music atmosphere without infringing any copyright laws. Even if you aren’t sure what you’re looking for, their premade playlists can help you discover the right music for your brand. Head over to TikTok and get started. 🚀
Making Custom Sounds:
Creating original sounds by remixing stock sounds or adding sound effects can help your brand to both standout and fit into TikTok’s unique culture. 🎧 And, remember, you don’t always need to use music. “Talking head” content – a person talking directly to the camera – works great for tutorials and storytelling. You can also collaborate with music producers or artists to commission a branded sound for your campaign. 📢 This will help you engage users, pushing them to create their own content using your branded sound and hashtag.
Utilizing User-generated Content:
Getting permission to use user-generated content is another fool-proof method to engage and connect with your audience. It provides you an opportunity to be a part of the TikTok community’s collaboration and recreation culture. However, always make sure to ask permission first and give credit to the creator in your captions or comments. 📝 By crediting creators and fans, even high-profile figures like Beyonce are able to promote their hit songs in an ethical way. Check out Queen Bey here on TikTok! 👏
💡 How Brands are Winning with TikTok Sounds 🎙️
Brands have been taking advantage of audio on TikTok, making their marketing campaigns more engaging, relatable and successful. Some of these are mentioned below:
- E.l.f: The beauty brand E.l.f used their first-branded sound, “Eyes Lips Face”, and garnered over 3.8 billion posts. 🌟 See the magic unfold here.
- Universal Pictures X Yeat: Rapper Yeat was paid a whopping $1 million to write a hip-hop hit for Minions: The Rise of Gru, resulting in massive popularity and a record-breaking box-office release of $125.1 million. 🎬 Check it out here.
- Nuggs: Plant-based brand Nuggs inserted their unique twist on the popular instrumentals of Doja Cat’s “Say So”. 🔥 Get a taste here.
- Jif: In a creative move, Jif partnered with rapper Ludacris to create a branded hashtag – #JifRapChallenge – which encouraged TikTok users to freestyle with a spoonful of peanut butter. 😄 See the fun unroll here.
Spotlighting Sound: Up Your TikTok Game with the Perfect Sounds 🎶
Ever wondered how billions and billions of views are racking up on TikTok videos featuring our jelly’s best friend? 🥪🌐 Simple, it’s all about nailing the right sound! 🎶 When it comes to TikTok, the right sound can help rocket 🚀 your content to the moon! 🌙 Just like in any popular YouTube video, the perfect track can set the mood, ignite emotions, and keep viewers glued to the screen. 📺
If you’re gauging for a golden laugh, look no further than the rib-tickling freestyle duets from HBO’s Max comedy, Rap S***. The creator, famous for their hit show and Youtube series, hit the right chord with a duet campaign feature. And yes, they even have their own record label. 🎤💁♀️ With a track record like this, creating engaging content with a banging soundtrack is, well…as easy as pie! 🥧
What’s more, the stars of new show Rap S*** challenged TikTokers themselves to come up with freestyles on a song from the show’s Spotify playlist. A golden move promoting both the sitcom and the show. 😉. This sound alone has garnered over 46.1 million views on TikTok! 📈💥
FAQs on Using TikTok Sounds—Right On The Beat! 🔊
Can’t figure out how to use TikTok sounds? Check out these easy-peasy steps! 🕺💃
- How to download TikTok sounds: Find the video you love. Tap on the arrow on the right side of the screen. Then, tap “Save video.” A loading bar pops up, and voila! The sound is saved on your phone. 📲💾
- How to save sounds on TikTok: Tap the record icon on the screen. Then tap “Add to favorites.” The sound will gray out, signifying it’s saved in your favorites. 🌟✅
- How to find your Favorites on TikTok: You can locate your favorites when making a post or via your profile. Tap the profile icon in the screen’s bottom right corner. Click the bookmarks icon, and then tap “Sounds” to see your favorites. Choose your sound, tap “Use this sound,” and get grooving! 🕺💃
- How to add sounds on TikTok: Want to include a rocking sound to your new video or a pre-recorded one? Open the camera view, tap on “Add sound” at the top, choose a sound, and click on the red arrow. Hit the record button at the bottom of the screen, and the sound will start playing while you record your video! 🎶🎬
- How to make TikTok sounds: The power to create fresh sounds can be a game-changer! Open the video containing your custom sound, tap on the spinning record icon, click on “Edit” next to the title, give it a catchy title, save, and wait for it to go viral! 😎🌐
In the world of TikTok, a great sound strategy can make your brand shine. 👑💡 But remember, successful campaigns need analytics to analyze results and provide insights for future content. Several integrated marketer tools can help track your video performance and optimize results. 📈💼
Understanding how sound impacts TikTok is a big step towards creating engaging campaigns. Check out these TikTok marketing tips to learn more. With the right sounds 🎶, the world is your oyster! 🌍💫 Or, should we say, your viral TikTok video! 😉🏆
TikTok sounds are audios used on the TikTok application for videos, typically consisting of dialogue, music, effects, or other audio elements. These sounds play a crucial role on TikTok as users remix and modify them to create new trends. They are a catalyst for challenges and dances, resulting in unique community interactions within the application. Popular TikTok sounds can be from hit songs, dialogue from TV shows, or original audios created by innovative users.
TikTok has significantly influenced the music industry by providing a platform for songs, old and new, to gain recognition and increase in popularity. Once a song becomes a part of a popular TikTok trend or challenge, it can quickly rise in music charts and gain widespread renown. The potential virality of TikTok sounds has created a new avenue for music promotion and made TikTok a key player in the music industry.
Marketers should take note of TikTok sounds because they have been proven to be an effective way of increasing brand awareness, as highlighted in a Kantar report. The report suggests that TikTok is unique in the sense that ads with audio on the platform lead to an increase in consumer purchase intent and brand favorability. Furthermore, TikTok sounds provide a creative way to engage with consumers through sound-based campaigns.
The right sound is often the key to successful TikTok marketing campaigns. While having a hit song can boost a campaign, simply finding a sound that reflects the ethos of your brand and resonates with your target audience can also generate traction. Sound selection can make your content more engaging and influential, potentially leading to widespread virality.
Marketers can use TikTok sounds in a myriad of ways in their campaigns. They can use hit songs, trending TV lines, and original sound clips to set a tone for their content and promote engagement. Moreover, Brands can create their own original sounds or collaborate with influencers to create branded audios that can be used by the TikTok community, potentially creating viral trends that increase brand visibility and customer engagement.
Examples of popular TikTok sounds range from hit songs like “Running Up That Hill” by Kate Bush, which was popularized by the Netflix series, Stranger Things resulting in it being one of the most-streamed songs in the world in June 2022, to user-generated sounds like “Chrissy Wake Up,” which amassed over 1.2 billion views.
Trending sounds on TikTok are important for marketing as they have a high engagement rate and can rapidly increase brand exposure. As part of a clever marketing campaign, they can lead to widespread virality, which strengthens brand recognition, and increases brand awareness and favorability. Overall, harnessing popular sounds on TikTok can give marketers an edge in their promotional efforts.
Brands can discover trending sounds on TikTok through the application’s Creative Center, by studying hashtags and following creators, or by using third-party databases that provide information on trending sounds. However, it is advisable for brands to corroborate the data independently before adapting it for their marketing strategies.
When using TikTok sounds, brands need to be conscious of copyright laws. Many sounds feature hit music, and while individual creators may be able to use these freely, brands have specific guidelines to follow. They can license music, use stock audios, create original or branded sounds, and repost user-generated content, ensuring they remain within the bounds of copyright laws.
A branded sound on TikTok is an original sound created by a brand for their marketing campaign. These sounds are designed to increase brand recognition, spread brand messaging, or promote a specific product or service. A well-crafted branded sound has the potential to become a part of a viral trend, significantly boosting a brand’s exposure.
Yes, it’s important for brands to ask creators for permission before using their content, even if it’s only the audio being used. Respecting creators’ rights not only protects brands from potential copyright infringement claims but also respects the creator’s efforts and preserves authenticity, which is highly valued within the TikTok community.
Duets play a significant role in TikTok marketing by allowing brands to directly interact with consumers or other brands. It encourages collaboration and engagement, whereby brands can react, respond, or add to a user’s content. Duets can be used to amplify user-generated content, promote campaigns, or respond to customers, increasing brand visibility and interaction.
Brands can effectively use TikTok audio in their marketing campaigns by creating content that leverage trending or popular sounds, commissioning original or branded audios, or incorporating user-generated content. The goal is to create engaging content that resonates with the target audience, leading to increased engagement, brand visibility, and potentially skyrocketing the campaign to viral status.
Sounds on TikTok can be saved for later use by adding them to your Favorites. Users just need to go to the sound page and select the “Add to favorites” button. Once saved, these sounds can be accessed anytime from the Favorites tab when creating a new video.
A sound can be added to a TikTok video by selecting the “Add sound” button at the top of the screen when creating or editing a video. From there, one can browse and select from the available sounds or access their saved favorites. The selected sound will play alongside the recorded video content.
The TikTok Creative Center serves as a beneficial resource for brands as it provides valuable insights into trend data related to songs, hashtags, creators and videos. Brands can utilize this data to identify trending sounds and other content for their marketing strategies. They can also select a specific region and the time period they wish to view data for, enabling them to tailor their strategies to global and regional trends, and stay up-to-date.
Yes, brands can create their own original sounds on TikTok by remixing stock sounds, adding voiceovers, or sound effects. These custom audios can be given a unique name for easy accessibility and have the potential to become trends on the application, offering a distinctive way for brands to engage with their audience and increase brand visibility.
Giving credit when reposting content is essential in preserving authenticity, respecting the original creator’s effort, and safeguarding against potential copyright infringements. It’s a demonstration of ethical approach and appreciation to creators’ works.
One can access their saved favorite sounds on TikTok either when creating a post or on their profile page. When creating a post, users can click on the Add sound button, then select Favorites. From the profile page, users can click on the bookmarks icon and select Sounds. Upon accessing the saved sounds, they can be selected to be used in a video.