Ping Fm Logo
Roman Kropachek Photo
Tutorial written from original video by:

Ultimate Video Specifications Guide for Social Media Platforms📱

Always Up-to-Date Guide to Social Media Video Specs image Say hello to the ultimate guide for every marketer looking to leverage the power of video content on social media! 😎 Just like MrBeast captures his audience’s attention with his thrilling YouTube videos, our guide presents you with critical details such as social media video specifications 📏 and advertising video sizes 📐across leading platforms like Facebook, Instagram, TikTok, and more. Explore this treasure trove 🗺️ and let your video content journey commence! 🚀

😎 The Ultimate Guide to Social Media Video Specs & Ad Sizes in 2023 🚀

{“LOOK OUT👀! Attention, all social media wizards🔮!”} If you’re always fighting to keep up with ever-changing social media video specs and ad sizes 📏✂, this guide is for you! ❤👏


📚 Your One-Stop Resource for All Things Video Marketing 📹

We’ve scoured the internet🌐 so you don’t have to, ending up designing this spectacular guide to get you all the social media video sizes and specs you’ll ever need 🏁. Want to keep the information handy? You’re in luck! 🍀 You may conveniently refer to our Google Doc dripping with social media video specs, that’s always up-to-date 📒✅. Or maybe you need help with image sizes? Our social media image sizes guide will save the day! 🖼👍 To take your video content to the next level, feel free to download our social media video content workbook! 🎬🎮


🧩 Video Specs & Ad Sizes for Each Social Network 📊

To make things super-easy, we’ve compiled specifications for each social network conveniently into this guide. Click on the links below to take you straight to your desired network👇:


🔄 Facebook Video Specs: Stay Current! ⏳

Did you know Facebook video consumption grows each passing year? 💡 Yes! You heard it right! Given its undeniably increasing popularity, it’s not surprising why so many marketers bear the pains to discover the correct Facebook video specs 📈✨. While Facebook frequently updates its design, the specs for each video format can appear as a maze! But don’t worry, we’ve got your back! Read on to find out how to optimize your posts to get the best out of this platform. 🆗🔝


Shared Post Videos (Landscape & Portrait) 🔄🖼

These are potentially the most common types of videos on Facebook. You’ll find them in your Facebook feed, shared by brands or your buddies 👬👭. The specs? Here they are:

  • Recommended video dimensions📏: 1280 x 720 for both Landscape and Portrait.
  • Minimum width 📐: 1200 pixels (length depends on aspect ratio) for both Landscape and Portrait.
  • Max file size 💽: 4GB (3GB max in Sprout).
  • Recommended video formats 🎞: .MP4 and .MOV.

Facebook 360 Video 🌐🌐🌐

With Facebook’s 360 Video🪐, your audience can enjoy a complete 360-degree view. Here are some key specifications for this mind-bending video format:

  • Resolution and aspect ratio 📏: up to 5120 x 2560 maximum Monoscopic, up to 5120 x 5120 maximum Stereoscopic.
  • Recommended max file size 💽: 10GB.
  • Recommended video formats 🎞: .MP4 and .MOV.
  • Video length max ⏰: 30 minutes.
  • Recommended framerate 🕹: 30 fps.

Facebook Reels 📽🔄

For Facebook Reels, the recommended formats are MP4 and MOV, with a minimum frame rate of 23 FPS and a duration between 4 seconds and 90 seconds. And guess what? There’s no file size limit! 🚀💡


Facebook Video Ad Specs 🎯

With over 5 million advertisers on Facebook, having the correct specs for your ads could be the game-changer. Here are the specs you need to be aware of:

  • Recommended resolution 📏: 1080 x 1080.
  • Recommended video formats 🎞: .MP4 and .MOV.
  • Max video file size 💽: 4GB.
  • Video length max ⏰: 240 minutes.

And that’s just the beginning! There’s a whole lot more about Carousel Video Ads, Collection Video Ads, Instant Experience Video Ads, Slideshow Video Ad, and Facebook Stories. But hey, don’t let me spoil it for you! Go ahead, explore these concepts, and apply them in your social media strategy 🤯🤩. Have fun and happy marketing! 🥳🎉


Get Your Social Media Video Game 🎮 On Point! ⛹️‍♂️🎯

Okay legends, take a deep breath, and buckle up because we’re about to dive deep into the world of social media videos! 👀👊💥 Facebook Stories are absolute fire for anyone looking to keep their followers engaged. Throw in user-generated content, some tasteful Ads and BOOM, you’re in business! What’s that? You’re uncertain about the video specs? I got you. 😉💼🎥


Avoid Catastro-feeds with the Right Video Specs! 🔗🔎

  • Resolution: 1080x1080 (Extra crispy, please 🍗)
  • Aspect Ratios: Betwixt 1.91-9:16 (Flexible as an Olympic gymnast! 🤸‍♀️)
  • Max Video File Size: 4GB (Yup, we’re taking big bois! 💪)
  • Duration: 2 minutes max (Just like your favorite TikTok 🕺)
  • Video Formats: either .MP4 or .MOV (Keep it classic, folks! 📽️)

Looking for more deets? Check out the Facebook Help Center. 🎁


Slice of the Instagram Pie 📸🥧🍴

Looking to pop off on IG? Say no more! Whether it’s in-feed videos, killing it on reels, or ad space, here is what you need to know. 😉


In-Feed Video Power Moves: Landscape, Square, Vertical 👇👇👇

  • Resolution: 1080x1080 minimum 🎬
  • Aspect Ratios: Landscape – 16:9, Square – 1:1, Vertical – 4:5 🌆
  • Max File Size: 4GB (Heavy hitters 🏋
  • Video formats: .MP4, .MOV (Round up the usual suspects! 👤)
  • Length: Up to 60 seconds for those juicy stories! 🥤

Reelin’ in the followers on IG? We’re not stopping there! Here’s how to make the most of Instagram’s latest sweetheart, Instagram Reels. 🎣💘


Instagram Reels: Bring On the Good Vibes! ❤️✨🥳

  • File extensions: .MP4, .MOV (Let’s keep it simple 🧘‍♀️)
  • Duration: Between 3 seconds and 15 minutes (Let’s keep it fresh! 🍃)
  • File Size: 4GB max (Big is beautiful, baby! 🍔)
  • Aspect ratio: 0.01:1-10:1 (Stay curious, my friends 🕵️‍♀️)

Oh, did we forget Instagram Video Ads? Heck no, we didn’t! This one’s for all the marketer legends out there, looking to nail the gram-game! Ads have never looked better with these specs! 🚀⚡


Instagram Video Ad Specs: Winning Hearts (And Wallets!)❤️👛🔨

  • Resolution: Min 600 x 600, Max 1080 x 1080 🎈
  • Aspect Ratio: 1:1 (Nice and square, y’all!
  • Max File Size: 4GB (Again, bring in the BIG guns!)
  • Video Length: A sweet 60 seconds (Ads can’t overstay their welcome!)

Need more help? Visit the Facebook Help Center for more instructions. And there’s more folks! Get ready to flex those creative muscles because it’s time to take a deep-dive into the whirlwind world of TikTok and Twitter video specs. 🌪️💪🎬


TikTok and Twitter Video Specs: The More You Know, The Better You Grow! 💡🌲🎨

Follow these guidelines and you’ll have super engaging videos, whether you’re creating organic posts, feed ads on TikTok or smashing those landscape and portrait videos on Twitter! 💥🌈🏆 Visit the complete guide to make the most of your social media game!


Hey, you video junkie! Let’s conquer Twitter video uploads 🐦🖥️!

Wanna boost your video game on Twitter? 👀 No more sharing YouTube or Vimeo links. We’re going to get pro at uploading videos directly to Twitter. Straight up organic content, guys. No cheating here! But remember, your video dimensions change according to your video bitrate. 🔄😮

Ready to dive into it? Let’s roll! 🏄‍♂️🌊


Video Guidelines for Twitter 🎞️⚙️

  • Best resolutions are 1280×720 (landscape), 720×1280 (portrait), 720×720 (square) 👌
  • Go for 16:9 (landscape or portrait), 1:1 (square) aspect ratios 📐
  • Max file size you can upload is 512MB. Quite a lot, huh? 💾
  • Recommended video formats are .MP4 for web and .MOV for mobile. Keeping it simple! 💻📱
  • You have up to 140 seconds to wow your audience. Make ’em count! ⏳
  • Recommended frame rates are 30 or 60 fps. Smooth as silk! 🐛

Oh, and don’t forget our friendly 🐦 character limit. You got 280 characters to enhance your video with some catchy text. 💬✏️

And hey, want to promote your videos on Twitter? Use the exact same specs for organic and paid videos. Gotcha covered on both fronts! 🕹️💰

For more info on Twitter video specs, check out the Twitter Help Center. 📚💡


Let’s Snap some videos! 📸🎭

What about Snapchat, pals? If you’re reaching out to a younger crowd, you gotta master Snapchat video content. 🧒🌍😎


Single video ad for Snapchat ✨🌟

This is your bread and butter on Snapchat. It’s how you share your business’s story and bring others along for the ride. 🚀🌈

  • The space you got to play with? 1080 x 1920. Nice, huh? 🖼️
  • Aspect ratio is 9:16. A tall order! 📏
  • Max file size of your video is 32MB. Pack everything in there! 💼🎥
  • .MP4 and .MOV are the formats to go with. Stick to the classics! 🗂️
  • Videos can be between 3 and 10 seconds long. Short and sweet! 🍬⌛

Long-Form Video Ad for Snapchat ⏱️🎬

  • For the ad size, stick with your good friend 1080 x 1920. Familiar territory! 🌄
  • The aspect ratio can be 9:16 or 16:9. Your choice! 🔄🔍
  • You have a whooping 1GB max file size. Show off your best work! 📼💡
  • Video length is 3 to 180 seconds. Quite a range! 🏞️⏲️

If you’re hungry for more Snapchat video specs, feast your eyes on the Snapchat Ads Help Center. 🍔👓


YouTube – the Video Mecca 🕌📽️

Turn it up a notch with YouTube, the second-largest search engine around. 🌍🔍 This is where you teach, share, and promote your video content. 🎓🔄💰

  • Go for a 16:9 ratio, but you can also upload 4:3. (Just know that it’s gonna pillarbox the sides to fit.) 🎦🏞️
  • Need some dimensions? How ’bout seven? Aim for: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p), 1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p), 3840 x 2160 (2160p). Confusing? Nah, you got it! 📏🦾
  • You can go 128GB or 12 hours for your max file size. Stretch those creative muscles! 🎨💪

Need more YouTube video tips? Make a pit stop at the Google Help Center. 🚀🧠


What about YouTube Shorts? 🎥🩳

Remember, buddy. Short-form video content is all the rave. Hop on the trend with YouTube Shorts. 📈🎢

Go make your mark, video superstars! 🌟🎬


Rev Up Your Video Content like a Pro!🔥

Want to make your video content irresistible?💥 Just like that popular YouTuber, we’re not dropping names, though. You know who we’re talking about!🙊 Well, you’ve definitely landed at the right spot, because in this guide, we’ll walk you through some killer specs and guidelines! 💪🔥


YouTube Video Specs: The Game Changer! 🎯

We all know YouTube is the titan of video platforms.🌐 But did you know mastering their video specs can make your content pop? 😏 YouTube has recommended dimensions numbered in a variety of quality options right from 240p going all the way to 2160p. Look at these beefy resolutions! 🙌 Aspect ratio? 9:16! Max length? A solid 60 seconds.

  • Accepted video formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM. 🎬
  • Music limit from YouTube library: 15 sec max. Let that beat drop, but timing is everything!🎵🕖
  • Title character limit: 100 max. Keep it short and punchy!💥

For more details on video specs for YouTube, just zoom over to the Google Help Center.


LinkedIn Video Specs: Mean Business with Your Content!💼📈

Even if LinkedIn is still finding its baby steps with video content, it’s growing like a pro athlete on protein shakes!💪 Almost 75% of business executives admit to watching videos online every week. With these numbers, LinkedIn is definitely putting video content on the pedestal!🏆 So, what’s the catch with the video specs here?

  • Aspect ratio: 1:2.4 to 2.4:1. Can we scream flexibility?💁‍♀️
  • Max file size: 5GB. Now that’s a LOT of space!🚀
  • Accepted formats: .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MP4, .MKV, and .WebM. All bases are covered, folks!📹
  • Video length: Minimum of 3 seconds and max of 10 minutes.
  • Max frames: 60fps. Smooth as butter!🧈

Want to dig deeper? Visit the LinkedIn Help Center and find all the gems.💎


Pinterest Promoted Video Specs: Make Your Content Pin-Worthy!📌

Business accounts on Pinterest can upload video content, allowing brands to shine with the visually rich and inspiration-driven lifestyle content served on this platform.🎨 Let’s check out the video specs and guidelines for the platform.

  • Aspect ratio: For standard video – 1:1 (square) or 2:3, 4:5 or 9:16 (vertical). For max-width video – 1:1 (square) or 16.9 (widescreen). Variety is indeed the spice of life!🌶️
  • Max file size: brace yourselves, it’s 2GB!😱
  • Accepted formats: .MP4 and .MOV. Keep it neat!👌
  • Video duration: 4 seconds to 15 minutes.
  • Title: up to 100 characters.
  • Description: up to 500 characters.

Need more guidance? Visit the official Pinterest Help Center


Just as MrBeast never misses a beat to entertain his viewers 🎬, our comprehensive guide ensures that your video creation process doesn’t hit any roadblocks. Be it Facebook or Instagram, TikTok or YouTube, we’ve got you covered with the apt video dimensions and specs for every social platform! So, gear up and get ready to produce engaging, high-quality video content 📹 that grabs eyeballs and rules social feeds. Let’s redefine marketing, the MrBeast way! 🌟

The recommended video dimensions for Facebook videos are 1280 x 720 both for Landscape and Portrait views. However, the minimum width is 1200 pixels for both views, with length dependent on aspect ratio. Landscape aspect ratio is 16:9, and for the Portrait aspect, the ratio is 9:16. If your video includes a link, the aspect ratio is 16:9. Regardless of orientation, the maximum file size is 4GB (3GB at maximum in Sprout), and recommended video formats are .MP4 and .MOV. The video length maximum is 240 minutes (45 minutes if uploading in Sprout), with a frame rate of 30fps. For more details, you can refer to the Facebook Help Center.

A video on Facebook Reels allows for a duration anywhere from 4 to 90 seconds. However, there is no file size limit making it easily accessible for various typess of content.

The video duration for YouTube Shorts must not exceed 60 seconds. Accepted video formats are .MOV, .MPEG4, .MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM, with recommended dimensions ranging from 240 x 426 (240p) up to 2160 x 3840 (2160p). The maximum character limit for the title is 100 characters. For more information, visit Google Help Center.

Instagram Reels require file extensions to be either .MP4 or .MOV, with a frame rate of at least 23 FPS. The duration of the reel can range from 3 seconds to a maximum of 15 minutes, and the file size should not exceed 1 GB, when uploading in Sprout. As for the video resolution, it should be a minimum of 540 x 960 (540p) with an aspect ratio of 9:16.

Successful Twitter videos should maintain an aspect ratio recommended at 16:9 for both landscape and portrait views, or a 1:1 square ratio which is best for rendering across all devices. The recommended resolutions are 1280 x 720 for landscape, and 720 x 720 for square videos. The accepted video formats are .MP4 for web and .MOV for mobile, with video lengths up to 140 seconds. Frame rates are recommended at either 30 or 60 fps and the maximum file size is 512MB.

LinkedIn Shared Videos should adhere to an aspect ratio of 1:2.4 to 2.4:1, with a maximum file size of 5GB. The accepted video formats are .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MP4, .MKV, and .WebM. The video length should be between 3 and 10 minutes with a maximum of 60 frames per second. For more information, refer to the LinkedIn Help Center.

Instagram In-Feed videos should have a minimum resolution of 1080 x 1080 with multiple supported aspect ratios: 16:9 for landscape, 1:1 for square, and 4:5 for vertical. The maximum file size for all formats is 4GB while video length varies from 3 to 60 seconds. The recommended frame rate is 23 to 60 FPS while maintaining a data rate/bitrate for posting through Sprout at 5 Mbps.

Instagram Video Ad specs recommend uploading the highest resolution video possible, with 1080 x 1080 pixels for resolution. The aspect ratio is recommended to be between 9:16 to 16:9 (with variations for vertical, square, and horizontal orientations). The accepted video formats are .MP4 and .MOV. The maximum video file size is 4GB, with a maximum video length of 240 minutes.

For YouTube standard videos, the recommended resolutions range from 426 x 240 (240p) to 3840 x 2160 (2160p). The aspect ratio should ideally be 16:9, although videos can be uploaded in 4:3 ratio; however, this will automatically pillarbox the sides to fit in the player. The maximum file size is 128GB or 12 hours, whichever is lesser. Both the video formats .MOV and .MP4 are accepted with the maximum video length being 12 hours. For more details, refer to the Google Help Center.

A Snapchat Single Video Ad should have a duration of 3 to 10 seconds. The video should have a resolution of 1080 x 1920, with an aspect ratio of 9:16. The maximum file size is 32MB, and the acceptable video formats are .MP4 and .MOV.

For LinkedIn Video Ads, the resolutions must be at least 540 x 960, 640 x 640 or 960 x 540. The aspect ratio options are 9:16, 1:1 or 16:9. Video length should range between 5–60 seconds, although 9–15 seconds is recommended. The maximum file size is 500MB and the minimum bitrate is 516 kbps. The video formats include .MP4, .MOV, .MPEG, .3GP, and .AVI.

Twitter Video Ad specs are the same as Twitter organic videos. This equates to recommended dimensions of 1280 x 720 for landscape view and 720 x 720 for square format. The format should either be .MP4 for web and .MOV for mobile. The video length should not exceed 140 seconds and the frame rate should be either 30 or 60 fps. The maximum file size is 512MB. For more information, consult the Twitter Help Center.

Pinterest Promoted Videos should have a minimum resolution of 1080 x 1080. Aspect ratios are recommended at 1:1 (square) or 2:3, 4:5 or 9:16 (vertical). The maximum file size is 2GB and acceptable video formats are .MP4 and .MOV. The video duration should range between 4 seconds to 15 minutes.

Snapchat Long-Form Video Ads need to be 1080 x 1920 in resolution with an aspect ratio of 9:16 or 16:9. The maximum file size is 1GB, and the video formats include .MP4 and .MOV. The video length should be between 3 to 180 seconds.

TikTok Organic videos should ideally maintain a resolution of 1080 x 1920 pixels with an aspect ratio of 9:16. However, 1:1 aspect ratio is also acceptable with letterboxing. These videos can last between 3 to 10 minutes when uploaded from another source, but the maximum file size is 287.6MB. Recommended video formats include .MP4 and .MOV.

Facebook 360 videos require resolution and