🚀10+ 🔥Hot Social Media Trends You Can’t Afford to Ignore in 2023! 💥

Data analysis suggests a variety of emerging social media trends for 2023. This includes the rise of Edutainment content, increased investment in video production by businesses, the potential of new social media platforms like BeReal, and changes in how brands address sustainability. The creator economy, employee advocacy, and social commerce are also expected to continue flourishing.

In 2023, Edutainment content, which is a mix of entertaining and informative content, is predicted to become even more popular across numerous industries. More brands are expected to leverage the potential of TikTok, Instagram Reels, and other short-form video platforms to disseminate educational content in a fun and engaging manner.

As video content continues to gain popularity, more businesses are expected to invest heavily into video production in 2023. The growing consumption of video content, particularly on platforms like TikTok, leads businesses to see the potential for more interaction with their audience, leading them to hire additional staff or resources for video creation and editing.

BeReal, a new social media platform, presents an opportunity for brands to explore authenticity and genuine connection with their audience. While it’s unclear if BeReal will introduce features for brand advertising in the future, the current trend emphasizes building an authentic brand image.

As consumers seek new social platforms, businesses may experiment more with emerging or re-emerging networks in 2023. Several rising platforms including Mastodon, Tumblr, Hive, and Discord are becoming noteworthy as people search for their next favorite online communities, prompting businesses to explore these spaces.

In the creator economy, data suggests that collaborations between creators and brands are set to continue growing in 2023. This is due to influencer content being watched significantly more than media and brand content. Brands are expected to collaborate with creators to increase engagement and reach new audiences.

With the rise in social media usage, businesses are anticipated to harness their workforce’s potential by turning them into brand ambassadors or creators in 2023. Employee advocacy has emerged as an effective strategy for increasing brand awareness, controlling brand messaging, and attracting more qualified job applicants.

Brands in 2023 are expected to modify their communications about environmental sustainability. A new practice known as green-hushing is predicted to rise in which brands opt for a more silent approach towards their sustainability efforts, in contrast to making grand claims and declarations, to avoid backlash for potential greenwashing.

In 2023, social customer care is seen as moving beyond just addressing customer inquiries to performing as a strategic marketing opportunity. Brands are expected to go the extra mile in responding to customer queries, adding personalized touches, humor or insights, to engage their audience more effectively and create delightful experiences.

The relationship between social media and legal teams is evolving. In 2023, they’re expected to interact more closely as they navigate new content formats and potential issues like intellectual property infringement. This means an increased focus on understanding and implementing effective social media governance policies.

Despite initial setbacks and economic uncertainties, social commerce is expected to rebound. With people still shopping and researching purchases on social media, brands are predicted to invest more in optimizing their profiles and providing speedy checkout experiences to convert followers into customers.

With more marketers investing significant portions of their budget into metaverse/AR/VR social strategies, metaverse brand activations are anticipated to grow in 2023. Several brands have already begun experimenting with metaverse technologies, leading to interesting and innovative brand campaigns.

In 2023, businesses that can effectively adapt to these emerging social media trends, from the consumer shift towards new platforms, the importance of video content creation, to the rise of the creator economy, may stand to gain competitive advantage. Brands who are cognizant of these shifts will be better positioned to connect and engage with their audiences.

Brands creating Edutainment content should focus on dispelling industry misconceptions and providing useful information in an entertaining manner. The best sources for such content are frequently asked questions by customers and commonly discussed topics in inbound messages. These can then be turned into engaging content tailored for platforms like TikTok and Instagram Reels.

To leverage the growing creator economy, businesses should consider partnering with creators whose audiences align with their target market. These partnerships can generate higher engagement rates, strengthen online communities, and help reach new potential customers.

Brands in 2023 should ensure their sustainability communications are factual, accurate, and reviewed by PR and CSR representatives. This approach helps avoid the risk of appearing to be greenwashing, or making false sustainability claims, which can negatively impact a brand’s image and credibility.

Brands should consider integrating a holistic social media marketing solution that allows for in-depth customer profiling. This helps brands deliver more personalized, thoughtful responses to customers, thereby enhancing their social customer care efforts. Tools like Sprout, integrated with Salesforce, can provide a 360-degree customer view directly within the platform.

Brands should ensure they have a strong social media governance policy in place to handle potential legal ramifications linked with sharing content in 2023. Building a good working relationship with the legal team allows for better understanding and mitigation of risks associated with intellectual property violations and copyright infringement.

Brands should familiarize themselves with the different social commerce features each platform offers to optimize audience engagement. This includes configuring quick optimizations on profiles to ensure a speedy checkout experience, ultimately converting followers into customers efficiently.

Brands looking to venture into the Metaverse need to learn how the platform works, identify where their target audience is, and understand the type of content that engages users in these spaces. They should also look at brands that are already successfully operating in the Metaverse for inspiration and guidance.