Maximize Instagram Stories Highlights to Boost Your Brand! 😎

Instagram Stories Highlights are classified Stories saved to a user’s profile so they can be accessed after their initial 24-hour post duration. Thus, allowing followers to view and interact with these Stories past their expiration date.

Some popular options for Instagram Stories Highlights categories may include behind the scenes, meet the team, reviews, blog, products/services, and events. These categories should reflect the different types of content you share on your Stories.

To start creating Instagram Stories Highlights, go to your profile and click on the circle with a plus sign that says New. You will be taken to your Stories archive, where you can select past photos and videos to add to your Highlight.

Instagram Stories Highlights extends the life of your Stories, collecting views and interactions way past their initial 24-hour period. They also allow you to categorize and display the content of your Stories based on your audience’s interest.

Efficacious uses of Instagram Stories Highlights include showcasing products, sharing company announcements, providing educational content, promoting events, answering follower questions, displaying customer testimonials, engaging followers, promoting campaigns, introducing team members, and branding Highlight covers.

Businesses can maximize their Instagram Highlights potential by crafting specific Highlight categories that resonate with their audience’s interests. By consistently checking their Instagram Stories analytics, businesses can assess the performance of their Highlights and make the necessary adjustments.

Yes, creating an FAQ Story Highlight for any Stories you’ve created that answer customer queries can expediently address common customer concerns and questions. Use the Question sticker to get Q&As coming in, record or type out the answer on a photo or blank background, and save them in the FAQ Highlight.

One of the best ways to use your Story Highlights is to showcase your different products or collections. You can create a Highlight for each major facet of your business, showcasing the range of your products. You can also combine Instagram’s features to link each product to their respective shopping page.

For boosting customer engagement, businesses can create fun and engaging Stories and save them into a Highlight for their followers to enjoy. For instance, they could use stickers like polls and questions, share quizzes, games, and more to captivate their followers’ interest.

Yes, businesses can also use Instagram Stories Highlights for branding purposes. They can design their Highlight covers to match their profile and overall brand aesthetic, contributing to a cohesive brand identity and visual appeal.

Businesses can use Instagram Stories Highlights to archive and display their achievements and milestones over time. All these Moments can be categorized under an Announcements or Achievements Highlight, allowing new followers to see all the significant milestones the company has hit.

When launching a marketing campaign, businesses can include Instagram Story Highlights in their strategy. They can create a Highlight category specifically for the campaign, and save any related Story to that Highlight so it’ll last throughout the span of the overall campaign.

Content included in Instagram Stories Highlights can range from product features, company announcements, educational content, event promotion, testimonials, employee introductions, Q&As, and more. The key is to provide content that resonates with the audience’s interests and values.

No, the beauty of Instagram Stories Highlights is that they are not restricted by the 24-hour visibility rule of regular Stories. Once added to Highlights, Stories can be viewed at any time, extending their reach and lifespan.

Yes, one can edit his/her Instagram Stories Highlight at any time. From the content of the Highlight to the title and cover, everything can be customized as per the need and branding requirement of the business or individual.

Yes, Instagram Stories Highlights provides a great platform to share links or promotional graphics for blog content and other educational resources like ebooks, podcasts, videos, etc. You can categorize these under a Resources or Blog Highlight for user’s easy access.

To decide on the categories of Instagram Stories Highlights, consider the different types of content you share on your Stories. Break down your content into various sections or themes that resonate with your followers’ interests and curiosities.

Yes, utilizing Instagram Stories Highlights is an excellent method to introduce the team behind the company. This strategy can foster a more personal relationship between the company and its audience, increasing trust and rapport.

Branding Instagram Stories Highlight covers can be done in several ways. Some may opt for high-quality photos, symbols, or words to represent each cover. Simpler options may involve using different colors that represent the brand.