🔥Get the Lowdown on Instagram Carousels!➡ Swipe Epic Content + Tips🚀

An Instagram carousel is a singular post on Instagram that contains multiple photos or videos. Users can scroll through these by swiping left on the post in the mobile app or by clicking the arrow button on the desktop version. It functions almost like a custom slideshow that users can control.

Instagram carousels have the advantage of eliciting more active user engagement, as they require users to swipe to see more. If the first image or video is engaging enough, users are more likely to pause and swipe through the other pieces of content as well.

A study by Socialinsider.io discovered that carousel posts have higher engagement rates than both photo and video posts. Carousels manage to achieve engagement rates between 1.65% and 5.40%, surpassing the average platform engagement rate, which stands at 1.22%.

Instagram carousels excel in displaying various types of content such as educational content, data and infographics, tutorials, brand storytelling, before-and-after reveals, photo dumps, product reveals, product/brand updates, user-generated content, and event highlights.

Instagram recommends image sizes to be 1080 x 1080 pixels for effective display. Videos should have a minimum resolution of 600 x 600 pixels and a maximum resolution of 1080 x 1080 pixels. The aspect ratios to follow are square (1:1), horizontal (1.91:1), and vertical (4:5).

Firstly, click on the + symbol at the top of your screen. Select the option to create a new Post, and tap on the option to Select multiple images or videos. Select up to 10 photos or videos, then tap on Next. You can then edit, apply filters, and add captions, tags, and other information to your post. Once everything is complete, tap Share to publish your carousel post.

Yes, carousel posts can be scheduled using tools like Facebook Creator Studio. This helps maintain a consistent publishing schedule. However, each carousel post must be manually uploaded, making it somewhat time-consuming. An all-in-one social media management tool can simplify the process and allow for more efficient scheduling.

First, log into your Creator Studio account and select the Instagram button at the top. Click on the Create Post button and choose the option to create an Instagram Feed post. Next, click on the Add content button to upload the images or videos you want on the carousel. Once your post is ready, click on the drop-down arrow next to the Publish button, select Schedule, and choose the date and time for it to go out.

Sprout Social has a feature that allows users to publish and schedule Instagram carousels directly from the desktop or mobile app. It’s a convenient option for users who prefer managing everything from a single platform.

Brands like Sprout Social use carousels to share answers to relevant questions; Canva shares visual guides; ColourPop Cosmetics reveals new collections; NotionHQ highlights events; and Frank Body puts a spotlight on ingredients. All these instances showcase the versatility of carousels.

Carousel templates help maintain a consistent style across posts as they can be customized with consistent color schemes, fonts, and other design elements. They make each image form a unified look, contributing to a cohesive brand representation on Instagram.

Websites like Canva, PicMonkey, and Adobe Stock offer a variety of pre-made templates that can be customized and downloaded. These templates save time, perfect for those who prefer not to design from scratch.

Custom designing your carousel templates gives you more flexibility and the ability to precisely present your brand’s visual identity. While it can be more time-consuming, it may yield more desirable results specific to your needs.

Engaging content is key to success in social media. It not only helps to grab users’ attention but also makes users more likely to engage and interact with your posts. A notably catchy or intriguing first slide can be crucial in prompting users to swipe through the rest of the carousel.

Yes, an Instagram carousel post can consist of a mix of photos and videos up to a total of 10 slides. However, when using certain apps like Sprout Social, you currently cannot combine both in the same carousel post.

An Instagram carousel post can contain up to 10 individual slides (photos or videos).

Yes, Instagram carousel is a great tool for all users – whether they’re businesses, influencers, or everyday users. They offer a versatile and engaging way to share a variety of content types and tell more in-depth stories.

There isn’t a one-size-fits-all answer as it largely depends on your audience and your brand. However, types of content that have seen success include educational content, tutorials, product reveals, and story-telling content.

While having professional design skills can help, it’s not strictly necessary. Tools like Canva and PicMonkey allow users to use pre-made templates, making the process easier. Good aesthetic sense and understanding of your brand’s visual identity are important though.

The frequency of carousel posts depends on your specific content strategy, audience preferences, and the type of content you produce. However, since carousels have been proven to drive higher engagement rates, including them regularly in your content mix can be beneficial.