🚀 Boss Your Instagram Ads with the Ultimate Ad Dimensions Guide!🔥
💥Hey, Insta-Enthusiasts! Let’s Get Your Ad Game On Point! 💪
🔥Making your mark on Instagram is no piece of cake, right? Especially when you’re creating ads! It feels like you’re stumbling around in a maze of updates, new features, and more! But don’t stress, we’re on hand with a super handy blog to guide you through your ad creation needs! 🚀
💡Mastering Instagram Ad Sizes – Let’s Break It Down!👌
Look, Instagram is an advertiser’s dream playground because its unique format lets your ads grab users’ full attention! Not that easy though, I hear you say? Relax! We’ll guide you through the correct image sizes for key Instagram ad types, so keep reading! 📚
📸Instagram Image Ads – Size Matters!
Instagram image ads, they’re versatile. You can play with various aspect ratios. But remember, the platform loves squares and other dimensions may be cropped to fit. 🖼️ .
🎯 Recommended resolution: 1080x1080
🎯 Aspect ratio: 1:1
🎯 All file formats should be either JPG or PNG.
🎯 All image files are 30MB max. Landing text: 125 characters.
🎯 Headline: 40 characters.
Don’t forget about hashtags! These are great for helping people discover your ads. Instagram doesn’t limit you here, so feel free to use up to 30 in each post.💡
🔍Instagram Explore Image Ads – Next Level!🚀
These are just like your standard in-feed ads, but they appear within Instagram’s Explore discovery feature, which means slightly different dimensions to keep in mind.👀:
🎯 Recommended resolution: 1080x1080.
🎯 Aspect ratio: 9:16.
Remember, all image files should still be either JPG or PNG and remain 30MB max. As for the text, it’s best to go with 125 characters.🤓
🎬Instagram Video Ads – Make ’em Move! 🕺
Video is king in today’s social media landscape! So it’s crucial your Instagram video strategy is on par. And having the right specs for your ads is fundamental.💯
🎯 Recommended resolution: 1080x1080.
🎯 Aspect ratio: 4:5.
🎯 Recommended video formats include MP4 and MOV. Max video size for all formats is 30GB.
🎯 Max video length for all formats is 2 minutes. Text recommendations: Primary text: 125 characters.
Again, don’t forget about hashtags, 30 per post is your max!🚀
Through the 🔎Instagram Explore Image Ads
Video ads in Explore kind of follow their own rules display wise, and it’s all about the resolution! Upload the highest quality & brightest video possible, keep it between 1-120 seconds long, and although video captions are optional, they’re highly recommended! 🎈
📚Story Time – Instagram Stories Ad Sizes
Who doesn’t love a good Instagram Story! They can play an awesome role in your social media advertising strategy, so check out the right Instagram Story ad sizes below:
🖼️Instagram Stories Image Ads
Instagram Stories are awesome for single image ads! GIFs, stickers, and marker tools can all guide users to swiping and clicking for more info! Here’s what you need to know 👇:
🎯 Recommended resolution: 1080x1080pixels. Aspect ratio: 9:16.
🎯 All formats should be either JPG or PNG. Maximum image size is 30MB.
🎥Instagram Stories Video Ads – Keep ’em Watching!
Approximately 70% of Instagram Stories videos are watched with sound – so it’s critical to get them right! Here are your top specs:
🎯 Recommended resolution: 1080x1080 pixels. Aspect ratio: 9:16.
🎯 All formats should be either MP4 or MOV. Maximum duration 2 minutes. Maximum video size is 4MB.
Just remember – video sound and captions are optional but recommended. 🎶
🍿 Instagram Carousel Ad Sizes – A Carousel of Wonders!
Carousel ads ain’t just for Facebook anymore – Instagram’s got ’em too! These allow you to showcase multiple images or videos in one ad, and we’ve got the perfect recipe for you right here!
🎠 Instagram Carousel Image Ads
With carousel ads, you can serve multiple pieces of visual content in one go! Check these specs out 👇:
🎯 Recommended resolution: 1080 x 1080 pixels. Aspect ratio: 1:1.
🎯 All formats should be either JPG or PNG. Maximum image size is 30MB/image. Instagram allows 2-10 images/card per ad.
🌈 Instagram Carousel Video Ads – Don’t Forget These!
Did you know that you can use up to 10 videos for a single ad? But the key is to get the right balance of content. Overwhelm your audience in a single post, and you might just lose them! Here are your specs 👇:
🎯 Minimum resolution: 600 x 600 pixels. Maximum resolution: 1080 x 1080 pixels. Aspect ratio is 1:1.
🎯 Your video formats: MP4. Maximum video size: 4GB/video. Maximum video duration: 60 secs. Instagram allows 2-10 videos/card per ad.
📌 Pro Tip: When creating Instagram carousel video ads, always have a thumbnail image that matches the 1:1 video aspect. And remember, text can’t cover more than 20% of your image! 🙌
The recommended resolution for Instagram image ads is 1080×1080 pixels. Instagram suggests maintaining a square aspect ratio, as other sizes might get cropped to fit.
Instagram recommends using JPG or PNG file formats for your images. Note that the maximum file size should not exceed 30MB.
For Instagram image ads, primary text should not exceed 125 characters and the headline should be within 40 characters. You’re allowed a maximum of 30 hashtags per post.
The recommended aspect ratio for Instagram Explore image ads is 9:16.
The recommended resolution for Instagram video ads is 1080×1080 pixels.
The suggested aspect ratio for Instagram video ads is 4:5.
Instagram recommends uploading MP4 or MOV video formats. The maximum video file size for all formats is 30GB.
The recommended resolution for Instagram Stories image ads is 1080×1080 pixels, with a recommended aspect ratio of 9:16.
For Instagram Stories video ads, the recommended resolution is 1080×1080 pixels, with an aspect ratio of 9:16. Maximum video length should not exceed 2 minutes and the maximum file size is 4MB.
Instagram Carousel ads allow brands to display multiple images or videos in a single ad. This is similar to the Carousel ads feature on Facebook.
The recommended resolution for Instagram Carousel image ads is 1080 x 1080 pixels with an aspect ratio of 1:1.
The maximum image size permitted for Instagram Carousel image ads is 30MB per image or card. Instagram allows 2-10 images/cards per ad.
For Instagram Carousel video ads, the minimum resolution is 600 x 600 pixels and the maximum resolution is 1080 x 1080 pixels. The aspect ratio is 1:1 and all formats should be MP4. Max video size is 4GB per video/card while the maximum length is 60 seconds. Instagram allows 2-10 videos/cards per ad.
Yes, when creating Instagram Carousel video ads, it’s mandatory to provide a thumbnail image. The aspect ratio for this image should ideally match the 1:1 video aspect ratio, and the thumbnail image’s text should not cover more than 20% of the image.
Sprout’s Paid Performance Report for Instagram allows you to track the performance of your Instagram campaigns and measures the metrics that matter the most.
While it’s not mandatory, it’s highly recommended to include sound in your Instagram video ads. According to Social Media Week, around 70% of Instagram Stories videos are watched with the sound on.
Although adding captions to your Instagram video ads isn’t a must, it’s highly recommended. Especially given that captions can enhance the effectiveness of your ad by providing more context to your viewers.
The maximum length for Instagram video ads across all formats is limited to 2 minutes.
Yes, ads that appear within Instagram’s Explore discovery feature do have different dimensions than standard in-feed ads. The recommended resolution for Instagram Explore image ads is 1080×1080 pixels and the recommended aspect ratio is 9:16.