🚀 Master the Art of Content Marketing and Soar Your Engagement! 🚀
Hey, You Have a Ton of Awesome Content, but What’s the Plan? 😕
If you are loaded with amazing content like product photos, blog posts, how-to videos, and you’re clueless about getting it out there to your prospects and customers, we got you! Not sure how to increase leads or grow your brand awareness on social media? No problem! What you need, friend, is a solid content marketing plan. Trust us, it’s pretty common. A recent study found that, only 40% of B2B marketers have a content marketing strategy all documented and ready. So sit tight! Here we’re diving into the what, why, who, and how of creating a killer content marketing plan! 💪 Let’s do this!!
What’s This Content Marketing Plan Thingy All About? 🧐
A content marketing plan is your all-in-one, super-organized, no-fail strategy that answers all your burning questions. 💡Questions like who’s creating the content, what types, when it gets published, where, why and how? A content marketing plan gives you a ready answer. It’s basically your step-by-step guide to promoting, distributing and analyzing your content. It’s one organized path to keep both sales and marketing teams on track, nurturing leads, and engaging new customers. 💖
Why Do I Need a Content Marketing Strategy? 🤔
Imagine being in a race with no track. You keep running, but there is no finish line! 😰 That’s what content marketing sans a plan feels like. No direction. If:
- you’ve run out of things to post
- you’re scratching your head trying to figure out what kind of content works best where
- you’re unsure about what topics your audience really digs
- you realize you haven’t posted that day yet
- you don’t know what to post about
then… it’s time to set up your content marketing plan, champ!
A 10 Steps Guide to Creating an Epic Content Marketing Plan! 🚀
Set Goals & KPIs
First, decide what you want to achieve with your content (Hint: check out our social media goals template). Next, set KPIs to measure progress.
Decide on Target Audiences
Identify your audience. Usually, these are your buyer or social media personas 💁♀️💁🏽♂️
Audit Your Current Content
Start by documenting all your existing content within a certain timeframe (like 3 months or a year). Review the topics, types, channels, and performance of your content 🧐
Identify the Best Content Channels
Based on your audit, identify the channels that work best for your content and where your audience is. Use your website’s analytics for extra insights! 🕵️♀️
Decide on Content Types
Whether it’s photos, videos, blog posts, podcasts, infographics, or user-generated content, decide the type of content that works with your audience, funnel stage, and channels 📊
Determine Budget, Tools & Resources
Know your limits! Figure out how much budget you have, which tools are available, and what resources you need 💼
Create a Content Calendar
You need a place to plan and track your content. Use a content calendar template or a social media calendar or spreadsheet 📅
Start Creating Your Epic Content!
Now comes the fun part! Start creating the unique, original content that you’ll be sharing across your channels! 💃🕺
So, that’s it folks! A top-to-bottom review of what it takes to create an effective content marketing plan. It’s time to take your content marketing up a notch and crush those goals! 💪
🔥 Let’s Discover the Secret to Content Creation Mastery! 🔥
We’ve got some rad stuff for you to dive into if you’re interested in truly leveling up your content creation game! 🎮🚀 A comprehensive guide to churning out killer content ideas 💡, how to reel in content inspiration for your mad social strategy 🕹️ (Here’s your free worksheet! 📝) and how to write a white paper 📃 that will keep your content strategy game strong and fresh for an entire year! 😱
It’s Time to Go Live & Get Your Content Out There!
Following the absolute chaos of setting your calendar 📅 and creating your content 📝, it’s time to let that beast out into the wilderness of various channels 📺 you’ve previously decided to conquer. If you’re trying to make a splash across multiple channels, having one epic tool to keep an eye on your publishing calendar is a game-changer! 🚀 Our social media publishing tools are designed for you, the busy marketers out there! With our publishing calendar, you can efficiently plan 🗓️ and schedule your social content. Easy peasy! 🍋
Measuring How Well You Did = Crucial Dude!
Measuring results 🧪 is the final boss-level move in your content marketing strategy! Without pulling in some analytics and filling that data bucket, you’ll be clueless if you’ve met your initial goals 🥅. Here’s where you’ll need some analytics ninja skills like Google Analytics or any in-house tools analytics for things like newsletters or your website. To keep tabs on your social performance, you’ll want to use social media analytics tools like what we offer. For example, our Post Performance Report will give you the low down on each content piece published. You’ll have the scoop on every post’s likes 👍, impressions and engagement numbers.
Craft Your Epic Content Marketing Strategy Today!
Well, you’ve got your cheat codes 🎮 in hand, so there’s no time like the present to start working on your own content marketing strategy. You’ll have to document a strategy, of course, – we’ve given you the breakdown already in the 10 steps listed above. If you need some more cool resources to enable your journey, you can check out awesome tools like the B2B content planner and an assessment that will help you find your own perfect content mix. Content marketing strategies are rad, but it’s the execution that’s 🔥! This is where our epic tool steps up, offering you the power of publishing and analytics like never before. Sign up for a free trial today! 🚀
A content marketing plan is a documented strategy that outlines the who, what, when, where, why, and how of your content. This includes who is creating the content, what type of content is being produced, when and where the content is being published and distributed, why you are marketing the content, and how you are promoting and analyzing the results.
Marketers need a content marketing strategy to provide a structured approach to content creation and distribution. A solid plan can help solve common issues like running out of post ideas, not knowing which types of content work best on various channels, or being unsure about audience preferences. A strategy also allows you to utilize data to track your marketing efforts and success rates.
Content marketing can be used across various departments in a company. For example, sales teams can apply product sheets and case studies to nurture leads, while marketing teams can use newsletters to reach new customers. It assists in keeping everyone on the same page regarding marketing goals, making content creation and distribution more organized.
The first step in creating a content marketing plan is to set the goals and KPIs. It’s crucial to define what you want to achieve with your content marketing campaigns and how you will measure your success. Some goals can include increasing brand awareness, building credibility and trust, and educating your audience.
To identify your target audiences, consider your buyer or social media personas. If your business caters to multiple audiences, match content types and topics to each one. Understanding your audience’s needs and preferences plays a key role in crafting relevant and engaging content.
A content audit is the process of assessing and documenting all your existing content. It helps you to understand what type of content you have been publishing, which are performing well, and what gaps need to be filled. Running a content audit can bring clarity and help optimize future content creation and marketing strategies.
Identifying the right content distribution channels typically involves looking at where you already have engaged audiences. Also, reviewing referral sources from your website’s analytics can tell which mediums are driving the most traffic to your content. This insight helps tailor your content to the platforms where your audience most likely engages with it.
The type of content in a content marketing strategy should vary and could include photos, videos, blog posts, podcasts, infographics, and user-generated content. It’s important to consider which formats perform best on your chosen distribution channels and the cost to create each type of content. The content type could also vary based on the marketing funnel stage and audience targeted.
While creating a content marketing plan, you need to consider your budget, available tools, and human resources. This takes into account content creators, a content management system for planning and publishing your content, a content manager for overseeing topics and production, and data collection tools for analyzing your efforts.
A content calendar is a crucial part of any content marketing plan as it helps organize and schedule your content. It can track projects, content types, publishing dates, and even post-performance after marketing. This scheduling tool can streamline content production and ensure timely and consistent content distribution.
Content creation for a content marketing plan involves ideation, development, and curation processes. This requires a good understanding of the types of content and channels to be used. It’s important to create content that resonates with your audience and fulfils your marketing objectives.
After content is created in a content marketing strategy, the next steps include publishing and promoting it across the chosen channels. Multichannel promotion requires tools that offer a clear overview of your publishing calendar. Additionally, well-performing content not tied to time-specific events can be repurposed and shared in different ways.
Measuring the results is pivotal in a content marketing strategy, as it allows you to assess if you’re meeting the goals set initially. You can use analytic tools to collect data and track the performance of your content on various channels. This can help identify which content is performing the best and inform future strategy.
A brand can execute a content marketing strategy by following the outlined steps, from goal setting to result measurement. Documenting a strategy helps to maximize content utilization. Additionally, using tools like Sprout can be beneficial for publishing content and analyzing performance, making the whole process more efficient.
A content marketing tool like Sprout can streamline execution by simplifying publishing and analytics processes. It offers a clear view of your publishing calendar and provides easy access to brand-approved images. Furthermore, it aids in tracking the performance of each piece of published content and overall content strategy effectiveness.
Goals for a content marketing strategy could include creating brand awareness, building credibility and trust, educating audiences, or increasing conversion and customer loyalty. Each goal should be measurable with at least one KPI to track the effectiveness of your strategy.
Establishing a budget for a content marketing plan involves understanding your resources such as available funds, tools, and manpower. It should account for the cost of content creation, the use of a content management system, content analyzing tools, and potential freelancers or additional staff costs.
Repurposing content in a content marketing plan is beneficial as it allows you to reach a different audience or reinforce a message without having to create new content from scratch. It also ensures that good quality, valuable content continues to serve its purpose beyond its initial run.
Understanding your audience is integral to content marketing as it helps you shape your content to meet their needs, preferences, and pain points. Knowing your audience allows you to tailor your content to their interests, increasing engagement and the effectiveness of your strategy.
Yes, one piece of content can be used on different marketing channels, but it’s crucial to adapt it to suit each platform’s unique format and audience preferences. Adjusting the same content for use across different channels allows for wider reach and potentially better engagement.